How I can help you make better decisions
Analysis of cultural and social codes.
Qualitative and ethnographic studies.
Semiotics applied to branding and glocal trend analysis.
Cultural Research for Brands:
Analysis of cultural and social codes.
Qualitative and ethnographic studies.
Semiotics applied to branding.
Glocal trend analysis.
Campaign Consulting:
Cultural validation of campaigns and concepts.
Advisory to avoid ideological, religious, or gender bias.
Review of communication at creative stages (naming, storytelling, visuals).
Latest Posts
Now I get why newer generations are becoming more conservative
This fact is evident everywhere: Gen Z is conservative, especially among men. Why is this happening? It has a little to do with the pandemic, a little to do with the global chaos, and a little to do with the development of a generational trauma that has yet to unfold.
The Upper Class in Guatemala
A premium brand wanted to understand how the upper class behaved in Guatemala. Are they discreet? Is there value in the show-off? What cultural factors are at play?
The new uses of Instagram
An Instagram conference aimed at sharing the platform’s latest developments with influencers and creators, with a social and psychological focus.