The new uses of Instagram

Client: Meta
Project: Evolution of Communication
Categories: Apps, Technology
Tags: Culture, Social Change

Instagram aimed to share its latest updates with influencers and creators, offering a social and psychological perspective on how people relate, express themselves, and communicate with friends on the platform. The goal was to uncover opportunities to create more meaningful content and strengthen brand–audience connections.

Methodologies: During Instagram Day 2024, held at General Prim in Colonia Juárez (Mexico City), I delivered a talk that explored these themes and inspired the audience.

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