The Upper Class in Guatemala
A premium brand wanted to understand how the upper class behaved in Guatemala. Are they discreet? Is there value in the show-off? What cultural factors are at play?
Case studies
The new uses of Instagram
An Instagram conference aimed at sharing the platform’s latest developments with influencers and creators, with a social and psychological focus.
Gen Z Music Creators in Latam
We sought to understand how emerging musical artists in Mexico and other Latin American countries connect with their audiences.
The rythm of Latin American cities
I was the Mexican ethnographic eye on a project that aims to understand the rhythm and changes of Latin American cities in Sao Paulo, Buenos Aires, Santiago, and Mexico City.
Why is GenZ drinking less
It seems everyone knows Gen Z is drinking less alcohol, but do they know the reasons? This qualitative and quantitative project sought to uncover the truth behind this generational shift.